A native of California, Ed Ritch traveled an unusual route to his current career as one of the country's leading insurance brokers.

Following graduation with a B.A. in Social Welfare (California State University, Chico), he applied his educational background as a Social Worker in a residential treatment home for emotionally disturbed children. While the work was certainly satisfying, somehow it didn't seem to be the right fit for Ed, a gregarious "people person."

So, following the lead of a colleague whose opinion he valued, he decided to try his hand at insurance -- even though he'd never been involved in a "sales" job before. Close to two decades later, the compassion and commitment to helping others has found Ed with a cadre of appreciative clients who value his unique sense of "heart" along with his keen analytical skills which he uses to advise and advocate on their behalf.

"And with the impending deluge of need for dignified and reasonable long term care for our aging population -- I am more committed than ever to being a part of solving this enormous societal problem. After all, we're ALL getting older by the minute -- and so while we may currently be concerned about an aging relative, we're certainly next."

And, as with all important areas of life, the key is to be informed and to PLAN. It's my pleasure to lend a hand in this regard. I look forward to seeing how I may be of service to YOU personally...."

Qualities of service you can depend upon from
Ritch Insurance Services

Responsiveness -- whatever your need or question, it's our policy to get back to you with an answer the same day if at all possible.
Advocacy -- on occasion1, it may even mean we work WITH YOU against an insurance company. Principle before profits with us....always!
Informed counsel -- because we are EXPERTS in the arena of Long Term Care coverage and work with such a wide range of quality companies, you can count on us to advise you in a comprehensive fashion as we carefully weigh all pertinent information on your behalf.

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2000-2002 Ritch Insurance Services, 555 Fifth Street, Suite 230, Santa Rosa, CA 95401.
All rights reserved. Ritch Insurance Services is authorized to transact business in the State of California.